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At the South by Southwest festival, participants stopped by the Metro Atlanta Chamber of Commerce booth and put on virtual reality headsets to experience Atlanta.
Courtesy of Foundry 45

In Austin, Texas, this week, hundreds of people visited Atlanta virtually.

At the South by Southwest festival, participants stopped by the Metro Atlanta Chamber of Commerce booth and put on virtual reality (VR) headsets to experience Atlanta.

Virtual reality has mostly been associated with gaming or selling a brand, but groups like the Metro Atlanta Chamber are using it to recruit candidates.

Dave Beck is co-founder of an Atlanta-based virtual reality company called Foundry 45.

Closer Look: Dr. Cedric Alexander; SXSW; And More

Mar 8, 2017
John Bazemore / Associated Press

Wednesday on "Closer Look with Rose Scott and Jim Burress":

Rich Fury/Invision/AP

Big-picture issues and futuristic ideas — rather than the usual hot app or startup launch — have taken the spotlight at this year's South by Southwest Interactive tech jamboree.

Jack Plunkett / AP Photo

The millennial generation now makes up the largest segment of the nation's workforce.

So, to attract them to Atlanta, the Chamber of Commerce is going all out: renting a house in Austin, Texas, for the SXSW festival next month to exhibit all things Atlanta.

Kate Atwood heads up the Chamber's ChooseATL initiative, whose sole purpose is to attract millennials to Atlanta.