Passover begins next week. The Jewish holiday commemorates the mass exodus of Jews from Egypt. For eight days, observant Jews will eat Matzo, a symbolic dry, flat cracker, also known for its cardboard taste. And that is what fueled the entrepreneurial spirit of an Atlanta couple.
Wayne Silverman has been making maple-nut matzo granola in his kitchen for more than 40 years...as a way to actually eat something tasty during Passover. He calls it Matzolah.
“I eat my Matzolah in every way possible; just snack on it, pop it in my mouth. I love to put it into yogurt.”