Strict Terms Part of Delta's New eGift Certificates

May 5, 2013

Atlanta-based Delta Air Lines for the first time is selling gift certificates on-line.

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The unveiling is the latest in a long-term --and expensive-- effort to improve customer satisfaction.

Delta says the eGift certificates are part of its $140-million digital customer improvement plan.

For that price, the airline has so far updated its website, iPhone and iPad apps, and self-service airport kiosks.

As far as the gift certificates, customers can select amounts between $50 and $1000 in $5 increments, and the airline allows buyers to include a personal message.

Recipients can use the voucher to pay for airfare and taxes, but not for things like baggage fees or in-flight purchases.

And the airline says it will not replace a certificate for any reason—including if it’s lost, stolen or destroyed.

That’s a similar policy to Delta’s main competitors, including United, American, US Airways and Southwest.