CONTACT: Jeff Dickerson
FOR IMMEDIATE RELEASE
Public Broadcasting Atlanta Taps
Atlantan Wonya Lucas as President and CEO
April 9, 2015
Following a national search, Public Broadcasting Atlanta has named Atlanta native Wonya Lucas as its next President and CEO.
“We are excited that Ms. Lucas has agreed to lead Public Broadcasting Atlanta into its next phase of excellence,” said Dr. Louis Sullivan, chairman of AETC’s board. “Our retiring President and CEO Milton Clipper has led our organization with distinction during the past two decades, and we have every confidence that Wonya will build upon his legacy of many outstanding accomplishments.”
Ms. Lucas is a seasoned media executive who has held senior roles at some of America’s most respected organizations. Her experience with news and information networks include serving as Executive Vice President and Chief Operating Officer for Discovery Channel and Science Channel, Global Chief Marketing Officer for Discovery Communications, Executive Vice President and General Manager of the Weather Channel, and the head of marketing for CNN and CNN.com. She has also held senior roles on the entertainment side at TNT and TV One. Within each organization, Ms. Lucas has led major strategic initiatives, and helped produce both revenue and audience growth.
“It’s an incredible opportunity to lead PBA, and I am personally passionate about the mission of public media. In addition to our national content at PBA, I am very excited about our focus on local content. I know that Atlanta is a diverse and unique community, and this will be reflected in our storytelling.”
A native Atlantan and mother of two, Ms. Lucas is a Georgia Tech graduate with a Bachelor of Science in Industrial and Systems Engineering. She also holds a Masters of Business Administration in Finance and Marketing from The Wharton School at the University of Pennsylvania. Prior to beginning her career in broadcasting, Ms. Lucas held brand management roles at The Coca-Cola Company and Clorox and worked as an engineer at Westinghouse.
Ms. Lucas has been active in Atlanta’s civic community for many years, and currently serves on the boards of the Children’s Museum of Atlanta as well as the Georgia Tech Advisory Board and the Georgia Tech Alumni Board of Trustees. Nationally, she serves on the boards of the National Environmental Education Fund, and the Girl Scouts USA where she currently chairs the $1 billion national Girl Scouts’ “To Get Her There” funding campaign.
“Wonya’s depth and breadth of executive broadcast experience combined with her deep knowledge and love for Atlanta will make her a great asset to PBA for years to come,” said Kevin Ross, who chaired the board’s ten member search committee. Boardwalk Consulting, an Atlanta based firm that specializes in executive searches for nonprofit organizations, was engaged by PBA to conduct the search.
PBA’s broadcast licenses (WABE-FM 90.1 and WBA-TV 30) are held by the Atlanta Board of Education. The Atlanta Educational Telecommunications Collaborative, Inc., manages and operates these broadcast facilities on behalf of the Atlanta Board of Education. The AETC board is expected to ratify the selection of Ms. Lucas on April 13, with her expected start date of April 27.