In 2011, Party at Ponce marked the beginning of a four-year-long process to restore the former Sears building which had sat largely vacant when the retailer left the building in the late 1980s.
Four years later, the fundraiser returned to a transformed Ponce City Market Saturday night, drawing many hoping to get a glimpse of the mixed-use development and raise money for local organizations.
Ticket holders to the sold-out event sampled food from many of market’s vendors and browsed the retail stores that are part of the 300,000-square-foot area inside the development.
Later in the evening, Mayor Kasim Reed spoke briefly about the project before pulling a lever that illuminated the yellow neon Ponce City Market sign overlooking the North Avenue side of the development.
WABE’s own Mara Davis hosted the music portion of the event which featured David Ryan Harris, Shawn Mullins and the Indigo Girls.
Both Mullins and the Indigo Girls performed at the 2011 Party at Ponce.
The event was a fundraiser to benefit the Atlanta BeltLine Partnership, Georgia Organics, the Atlanta Bicycle Coalition Museum of Design Atlanta and other initiatives of the Jamestown Charitable Foundation.