Mattress-Maker Serta Simmons Lays Down HQ In Doraville | WABE 90.1 FM

Mattress-Maker Serta Simmons Lays Down HQ In Doraville

May 5, 2017

Mattress-maker Serta Simmons Bedding LLC will move into a new consolidated Atlanta headquarters in 2019.

According to this week’s Atlanta Business Chronicle, the Serta Simmons headquarters is widely expected to help launch the first phase of Assembly, the proposed $2 billion redevelopment of the former Doraville General Motors plant.

The company will employ a little more than 500 at its new Doraville headquarters campus. It will move about 80 employees from greater Chicago, where the Serta brand has been headquartered. The job count was one of several details that emerged Wednesday evening when Serta Simmons representatives briefly discussed the project before Doraville’s Downtown Development Authority.

Serta Simmons notified its employees it picked a site that will consolidate offices in Buckhead (Alliance Center) and the central Perimeter (Concourse Corporate Center) and a Norcross research and development center. The new headquarters will also feature an innovation center and a multi-brand showroom, the company said.

Douglas Sams covers commercial real estate for Atlanta Business Chronicle.