JetBlue will start flying daily flights from Atlanta to Boston in March, the company said.
JetBlue's second take at Atlanta's airport shows a new strategy, said Seth Kaplan, an analyst with Airline Weekly. The airline flew out of Hartsfield-Jackson Atlanta International Airport more than a decade ago, but left after stiff competition from Delta.
"Look, it's never easy competing against Delta," Kaplan said. "Delta's a fierce competitor. But this time JetBlue is doing it in a much smarter way than it did last time."
Back then, the airline's destinations from Atlanta were Long Beach and Oakland, California.
JetBlue said it does intend to add more destinations from Atlanta to Fort Lauderdale, New York's John F. Kennedy International Airport and Orlando.